In the ever-evolving landscape of social media, where numbers often speak volumes, the Indian Premier League (IPL) teams are vying for the top spot in terms of followership. Recently, a significant shift occurred as the Royal Challengers Bangalore (RCB) surged past the Mumbai Indians (MI) to claim the coveted title of the second most followed IPL franchise on Instagram.
With a staggering 12.7 million followers, RCB now stands proudly behind only the Chennai Super Kings (CSK), who maintain their reign with a formidable 14.1 million followers. This accomplishment underscores the immense popularity and reach of RCB, drawing in a massive online fanbase.
What’s more, RCB showcased its social media prowess by setting a new record for the fastest time to reach 1 million likes in India on Instagram. Astonishingly, it took a mere 9 minutes for RCB to achieve this feat, further solidifying their position as a social media powerhouse within the IPL ecosystem.
The recent victory of RCB women against the Delhi Capitals (DC) undoubtedly contributed to this surge in followership and engagement. As the team continues to dazzle fans with their on-field performances and off-field charisma, their digital footprint only continues to expand.