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Virat Kohli’s craze in the United States has reached new heights as a life-sized statue of the Indian cricketing icon has been installed at the iconic Times Square in New York. This statue honors Kohli and highlights the growing significance of cricket’s marketing in a region traditionally dominated by American sports.
Virat Kohli’s Popularity Beyond India
Kohli, the former India captain, is one of the most popular athletes globally and has been a dominant force in cricket for over a decade. His immense popularity was displayed earlier this month when he played in the United States during India’s group-stage matches.
The USA is co-hosting the ongoing T20 World Cup alongside the West Indies, marking the first time an ICC event is being held in America. The installation of Kohli’s statue at Times Square is a testament to his global appeal and the increasing footprint of cricket in the United States.
